From sourcing premium ingredients to hand-pouring each candle, we believe the little things matter. Our collection is a reflection of memory, emotion, and the beauty of slowing down.

Crafted With Meaning
Beauty with Purpose
Our candles are made to be more than decor they’re quiet moments, soft memories, and everyday calm.
Clean & Conscious
Crafted with paraben-free soy wax, cotton wicks or wood wicks, and safe, high-quality oils.
Floral-Inspired Elegance
Soft, romantic, and timeless, every fragrance is nature’s gentle reminder to slow down and feel.
Long-Lasting Glow
Each candle offers up to 45+ hours of burn time, made to linger like a memory.
Craftsmanship & Care
We believe in intentional craftsmanship and offer better quality to every customer because details matter.
Timeless Design
Earthy tones, minimal labels, and wood-inspired packaging that blends into every home beautifully.
Made with Heart
Built by a woman who loves candles, family, and finding joy in simple things.
Reusable Vessel
Our candle vessels are made with recycled glass and beautiful lid meant for long lasting reuse.
Hi I’m Marium,
I am a mother of four, and a proud Pakistani.
I'm a business owner juggling life between beach breeze and bedtime snacks.
Now, I am also a candle maker chasing an old love I never thought I’d find again.
There’s something about a flickering flame, the way vanilla smells at dusk, or the way rose and lavender instantly transport you to a place you didn’t realize you missed — that’s where Memories by Najma was born. Not in a boardroom. But in between diapers, DMs, and dinner.
Now, at 38 (almost 40, and proud), I’ve finally said yes to the part of me that still loves beauty, still believes in peace, and still wants to create something that feels like home.
Every candle in this collection is hand-picked with soul, earthy, cozy, and nostalgic. From Cashmere Vanilla to Freesia Pear, these scents are designed to wrap you in warmth and give you space to breathe.
If you’ve ever gotten so wrapped up in taking care of everyone else that you forgot what makes you feel alive — you’re not alone. That was me too.


Over the years, I’ve built four businesses I’m incredibly proud of:
Shore Wave – our Atlantic City beach store is filled with seaside treasures and souvenirs
Seaview – another beloved Atlantic City shop offering everything from beachwear to gifts
Najma Designs & Co. – my online boutique offering designer South Asian clothing with soul
And now, Memories by Najma – a candle line born from love, nostalgia, and a longing to reconnect with the things that make life feel beautiful
Rooted in nature, made with love. Our candles are slow-made, planet-kind, and designed to bring calm to your space.
This is more than a business, it’s my love letter to slow moments, soft homes, and strong women.
I hope these candles bring you light in the way creating them brought me back to mine.
Marium,
Founder
